Emerging Markets Telecommunication Services Ltd. (EMTS ) trading as Etisalat Nigeria on Tuesday informed its customers that a proposed change of brand name will not affect its operations.
According to the company, the network will be known as 9Mobile and subsequently, all staff across the country are being notified of the change of name.
The telecoms company is yet to unveil the new brand to the public.
Etisalat Nigeria has 20 million subscribers, making it the country’s number four mobile operator with a 14 percent market share
Speaking after the exclusive meeting where the name was adopted on Tuesday, the company’s new chief executive Boye Olusanya said,"Our mandate is to make sure the business runs as profitably as it can.
"What is most important now is to ensure that the business runs and meets its obligations."
He said the telecom company is focused on getting the group back on track.